7th Annual Bridging the Gap: Trends in Marketing Conference

Friday, 23 March 2018 9:00 AM - 3:00 PM EST

120 Tremont St. , Boston, Massachusetts, 02118, United States

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1. Select Seats

2. Review and Proceed

Friday, 23 March 2018 9:00 AM - 3:00 PM EST

Suffolk University, Sargent Hall, 120 Tremont St. , Boston, Massachusetts, 02118, United States.

Join us for our 7th Annual Bridging the Gap: Trends in Marketing conference hosted by the Department of Marketing at Suffolk University's Sawyer Business School!

The BtheG conference aims to bridge the gap between academia and industry, bringing together Marketing and Advertising professionals, business owners, students, and academics for a day of lively discussions about Marketing, technology, digital innovation, social media and more! 

Proceeds from the conference go towards a BtheG scholarship established for Marketing majors and minors who creatively express their love of Marketing and fun facts in a short documentary video. 

Breakfast, lunch, and lots of coffee included with ticket purchase!

 

CONFERENCE AGENDA

9:00 - 9:30 

 Conference Registration 
9:15 - 9:25

 Conference Begins, Opening Remarks
9:30 - 10:00  Francis Skipper, Partner - Agency 451
10:00 - 10:30  Amit Gupta, CEO - KaBloom Flowers

10:30 - 10:45

 COFFEE BREAK
10:45 - 11:15  Jeff Freedman, CEO, Small Army
11:15 - 11:45  Anna Rossi, TV personality/NBC

11:45 - 12:45 

 LUNCH + Scholarship Presentation
12:45 - 1:15  Selena Jakupovic, Connections Planning Supervisor, Havas Media Group
1:15 - 1:45    Katie Murphy, Marketing Manager, New Balance

1:45 - 2:00             

 COFFEE BREAK
2:00 - 3:00

 PANEL DISCUSSION on Trends in Social and Digital Marketing                                                                                                 

 Moderator:

 Katie Marciano, Associate Media Director - Trilia                                                                                       

 Panelists:

 Leslie Dell'Anno, Director Digital Marketing Strategy - John Hancock

 Michael Bourne, VP Sales + Marketing - Primary Design Inc.

 Amanda Cuoco, Digital Strategist - Hill Holiday

 Charlie Doyle, Marketing Manager II, Arnold Communications

 

 LOCATION: Suffolk Commons + Blue Sky Lounge, 5th floor of Sargent Hall, 120 Tremont Street, Boston, MA

 DRESS CODE: Business casual

 

Morgan Williams

www.suffolk.edu/marketing

Department of Marketing at Suffolk University's Sawyer Business School

Contact the Organizer

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